About

"YOURSELF LIFESTYLE"  identifies with creative and innovative minds, who produce their own music, art, design, methods and customized projects. For us, it doesn't matter if you have expensive or cheap equipment, what matters is to pursue your goals and never give up.

The brand was founded in October 2000 in Venice Beach, California, when the first surfboard was produced by the founder of Yourself, starting the DIY concept of "YOURSELF LIFESTYLE"

A brand dedicated to all people with their own style, which is the essence of the Yourself Lifestyle, whether in music, art, photography or video.